{"id":914,"date":"2018-04-03T15:36:16","date_gmt":"2018-04-03T15:36:16","guid":{"rendered":"http:\/\/dev-design-lab.pantheonsite.io\/?p=914"},"modified":"2018-05-01T18:06:30","modified_gmt":"2018-05-01T18:06:30","slug":"why-does-design-matter-a-qa-with-design-forward-founder-michele-morris","status":"publish","type":"post","link":"https:\/\/3lectrik.com\/designlab\/why-does-design-matter-a-qa-with-design-forward-founder-michele-morris\/","title":{"rendered":"Why Does Design Matter: A Q&#038;A With Design Forward Founder Mich\u00e8le Morris"},"content":{"rendered":"<p><a href=\"https:\/\/www.linkedin.com\/in\/michelelmorris\">Mich\u00e8le Morris<\/a>\u00a0currently serves as the Associate Director of the\u00a0<a href=\"http:\/\/designlab.ucsd.edu\/\">Design Lab at UC San Diego<\/a>. She also founded\u00a0<a href=\"http:\/\/www.designforwardsd.com\/\">Design Forward<\/a>. We asked her why Design Forward started. Turns out the answer is simple: because good design matters to the present and future of San Diego.<\/p>\n<p><b>Q: How did you come up with idea for Design Forward?<\/b><\/p>\n<p><b>A:\u00a0<\/b>During my time at Stanford Graduate School of Business, I learned that\u00a0<a href=\"https:\/\/www.jnd.org\/\">Don Norman<\/a>\u00a0was launching a new design lab in San Diego. I knew I\u2019d be returning to San Diego after business school, so I contacted Don, and in 2015, I joined the Lab.<\/p>\n<p>One of my first priorities was to learn the San Diego innovation ecosystem. I met with civic, business, and community leaders; San Diego\u2019s designers, design firms and design-driven companies. During my exploration I asked \u2018How does San Diego define innovation? Who is working in this space and what are they doing?\u2019<\/p>\n<p>As I networked around the city, Design Forward became the prototype of everything. A small, core group of us launched the inaugural Design Forward event to both show what design is and could mean for our region and to test whether there was an appetite for design at scale. The turnout revealed a resounding yes! \u00a0Almost 600 people attended the event at Port Pavilion. Speakers included Mayor Faulconer, C-suite business leaders, global design strategists, and leaders from a strong cross-section of business and public sectors (e.g. health, education, urban planning, technology). We started a dynamic conversation around the role of human-centered design in the already lively innovation ecosystem in our area. I\u2019m really proud of Design Forward, and feel so humbled to have worked with and been accepted by a community of designers and innovators who have been working in this movement far longer than I.<\/p>\n<p><a href=\"http:\/\/www.designforwardsd.com\/why-design-matters-to-san-diego-a-qa-with-design-forward-founder-michele-morris\/?utm_source=Design+Lab+Family&amp;utm_campaign=502a510fcc-EMAIL_CAMPAIGN_2016_12_07&amp;utm_medium=email&amp;utm_term=0_c1e796bdcf-502a510fcc-\" target=\"_blank\" rel=\"noopener\">Read more<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mich\u00e8le Morris\u00a0currently serves as the Associate Director of the\u00a0Design Lab at UC San Diego. She also founded\u00a0Design Forward. We asked her why Design Forward started. Turns out the answer is simple: because good design matters to the present and future of San Diego. Q: How did you come up with idea for Design Forward? A:\u00a0During&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"post_series":[],"class_list":["post-914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","entry","has-media"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/3lectrik.com\/designlab\/wp-content\/uploads\/2018\/04\/DFA-Michele-Morris.jpg?fit=990%2C948&ssl=1","_links":{"self":[{"href":"https:\/\/3lectrik.com\/designlab\/wp-json\/wp\/v2\/posts\/914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3lectrik.com\/designlab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3lectrik.com\/designlab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3lectrik.com\/designlab\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/3lectrik.com\/designlab\/wp-json\/wp\/v2\/comments?post=914"}],"version-history":[{"count":5,"href":"https:\/\/3lectrik.com\/designlab\/wp-json\/wp\/v2\/posts\/914\/revisions"}],"predecessor-version":[{"id":2995,"href":"https:\/\/3lectrik.com\/designlab\/wp-json\/wp\/v2\/posts\/914\/revisions\/2995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/3lectrik.com\/designlab\/wp-json\/wp\/v2\/media\/2992"}],"wp:attachment":[{"href":"https:\/\/3lectrik.com\/designlab\/wp-json\/wp\/v2\/media?parent=914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3lectrik.com\/designlab\/wp-json\/wp\/v2\/categories?post=914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3lectrik.com\/designlab\/wp-json\/wp\/v2\/tags?post=914"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/3lectrik.com\/designlab\/wp-json\/wp\/v2\/post_series?post=914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}